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how do you choose a portfolio broker?

Choose for the work the portfolio actually generates: lender endorsements, board-designee coverage, ownership-change reporting, and a renewal calendar. Price comes after licensing, conflicts, and who already serves the company well.

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how should an independent sponsor or lower-middle-market fund choose an insurance broker for its portfolio?

The short answer. Choose a broker for the portfolio’s actual work: licensing in the states where the agency will sell, lender and certificate deliverables, board-designee D&O, ownership-change reporting, and a renewal calendar one person owns. Ask how the broker is paid and which work should stay with the company’s current broker, and treat any placement as a separate step from the choice.

By Nick McClish, Managing Partner · 6 min read · Reviewed October 14, 2026

what are the key takeaways?

  • 1

    License before fit.

    Selling insurance in a state requires a license for that line. A relationship in one state does not travel.

  • 2

    Ask about the sponsor’s work.

    Board designees, credit agreements, and experience mods are different jobs from a routine certificate.

  • 3

    Keep what already works.

    The company’s current broker may be the right one for claims and certificates. Say so if it is true.

what work should the broker be able to show?

An independent sponsor or a lower-middle-market fund is not hiring a vendor for a single renewal. The portfolio produces a short list of jobs that a generalist commercial account may never have been asked to do. Ask for the work product, with client names removed, rather than for a league table.

  • Ownership-change reporting. NCCI’s ERM-14 is the form a carrier in an NCCI state uses to learn whether entities combine or stay separate. Ask who prepares it, who signs it, and how two open cases, combination and no change, get into the model. What happens to the mod.
  • Lender evidence. A certificate does not create additional-insured or loss-payee rights. Ask to see how the broker turns a credit-agreement insurance section into endorsements, and how notice of cancellation is handled when the certificate itself will not grant it. New York DFS.
  • Board designees. Ask the broker to walk a sample capacity exclusion and an outside-directorship clause with coverage counsel, not to promise that a portfolio-company policy covers the sponsor’s directors. Does portfolio-company D&O cover designees?.
  • One view of fund and company. McGuireWoods notes that fund and portfolio-company buyers often use different brokers, and that gaps show up when nobody compares the two programs. Ask whether one team will read both, including holding companies and blockers. McGuireWoods via JD Supra.
  • A calendar after closing. The company-team list is the first 100 days. The sponsor list is the operating partner’s 100-day plan. Ask who owns open insurer conditions once the deal team leaves.

Who owns each of those jobs on a live deal is mapped in the independent sponsor insurance workstream.

what licensing questions should you ask?

NAIC Model Law 218 says a person shall not sell, solicit, or negotiate insurance in a state for a class of insurance unless licensed for that line of authority in that state. The model act is a pattern for state legislatures. The statute in the state where the sale happens is the rule. A license does not, by itself, authorize the holder to bind an insurer. NAIC Model Law 218.

  • In which states is the agency licensed for the lines you need, including the sponsor’s home state and every state where it will sell for a portfolio company?
  • Who is the named licensee on the account, and what happens when that person is out?
  • If a company hires people in a state the agency cannot serve, will the agency say so before a policy is marketed there?
  • If a line sits outside the agency’s licenses, who is the licensed person for that line, and is that relationship disclosed?

Riza Risk is a licensed insurance agency. The states are listed at the bottom of this page. If we cannot serve a state, we will say so. That is the standard to apply to every firm on the list, including ours.

what should you ask about pay and conflicts?

New York Insurance Regulation 194 requires an insurance agent or broker who sells a policy in New York to give the buyer an initial disclosure of the broker’s role and of compensation, and to give more detail on the compensation if the buyer asks. The New York Department of Financial Services states that the duty follows the sale made in New York, not the state where the building sits. Other states write their own rules. Ask anyway, in writing, even when the state does not force the form. New York DFS, Regulation 194.

  • Is the firm paid by commission, by fee, or by both? What insurer incentives, contingents, or overrides apply to this placement?
  • Will the firm put that answer in writing before you appoint it?
  • Does the firm also represent the seller on this deal, or a competing bidder?
  • If two portfolio companies share a limit, who decides how a loss is allocated, and is that disclosed to both boards?
  • Will the firm tell you when it cannot place a line, instead of forcing the submission into a market that does not write it?

None of those answers makes one firm universally better. They tell you whether this firm can work on this portfolio without a conflict you have not priced.

which jobs should stay with the company’s current broker?

Replacing the seller’s broker is not the default. The local broker often knows the carriers, the claims, the audit rhythm, and the certificates the customers already expect. Those are reasons to keep them. The sponsor’s reasons to add someone else are narrower:

  • Sponsor board designees, fund versus company wording, or holding-company entities.
  • A credit agreement written for a sponsor-backed borrower.
  • A planned add-on, and the question of whether programs should combine.
  • A PEO exit or a change of the employing entity.
  • A first renewal where limits or structure need to change because ownership changed.

If the current broker can do that work, and the licenses and the compensation answer are clean, keep one firm. Write down which firm owns certificates, which owns the sponsor policies, and who the company calls on the day a demand letter arrives. Two firms without that note is how a claim gets noticed late. McGuireWoods treats late notice, and a failure to notice both the fund and the company policy, as a coverage problem of its own.

what does an illustrative selection look like?

Hypothetical illustration, not a client
Question askedWhat the fund heard in the exampleWhat the fund wrote down
LicensesOne finalist is licensed where the fund and both companies operate. Another is not licensed in a state where a company just hiredThe second firm is off this assignment
CompensationBoth finalists will say, in writing, whether they are paid by commission, fee, or bothDisclosure goes in the appointment file
ConflictsThe seller’s broker on the live deal also wants the buyer’s appointmentThat firm can finish the seller’s certificates. It does not run the buyer’s placement on this deal
Sponsor workThe local brokers know the claims. Neither has read a capacity exclusion with coverage counselLocal brokers stay on certificates, audits, and claims notice. One licensed agency coordinates sponsor D&O, lender endorsements, and the renewal calendar
After closeNobody currently owns a shared list of expirationsOne named person does, starting at the letter of intent

The example is a way to sort answers. It is not a score, and it is not a promise that any placement will be offered or bound.

which questions belong on the appointment checklist?

Your checklist

0 of 13 done

License and scope
The portfolio’s work
Pay, conflicts, and the incumbent

Saved in this browser only. Nothing is sent to Riza. Use it in the meeting. It does not appoint a broker.

Nick McClish, Managing Partner, Riza Risk

who wrote this guide?

Nick McClish, Managing Partner, Riza Risk

Nick McClish is Managing Partner of Riza Risk, a licensed insurance agency. He founded and sold Pluto Pet Insurance, and he was the first U.S. hire at ManyPets, where he led global growth and the U.S. launch as premium grew from $33M to $280M. He raised and led a search fund, founded Day One Growth, and holds an MBA from London Business School.

good to know.

Straight answers to what deal teams ask about choosing an insurance broker for a pe portfolio.

Should one broker handle the whole portfolio?

Not always. One firm should be able to see fund and company policies together. The company’s current broker can keep certificates, audits, and claims if that work is sound. Write down which firm owns which call.

Does the lowest quote decide it?

No. Compare limits, retentions, exclusions, and who is actually insured. A lower premium can come with a shared limit or a broader exclusion. Compensation disclosure tells you how the firm is paid. It does not rank the policies.

Can the seller’s broker stay on after closing?

Yes, when the licenses are right and the conflict is clear. If that broker is still advising the seller on the same deal, separate the buyer’s placement from the seller’s. Keeping them for day-to-day certificates can still be the right call.

Do we need a licensed broker in every state where we have a company?

You need a license in each state where insurance will be sold, solicited, or negotiated, for the line being placed. NAIC Model Law 218 is the pattern. The state statute controls. Ask before a company hires in a new state.

Does hiring a broker create coverage?

No. A broker gathers terms and, if you appoint one to place coverage, asks an insurer to offer it. Coverage is subject to underwriting and policy forms. Only a binder or policy creates coverage.

see it in dollars before you sign.

Riza helps turn program facts into dollars a deal team can use. Placement, if any, is a separate step.

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